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More material for web site owners

2010-03-16 13:00
here’s some more stuff you should know about. - i did a monster-long interview with eric enge. i think the interview lasted an hour or something like that, and we covered several areas in depth. - next, take a break and go read this post by rhea drysdale. heck, maybe send her a donation by paypal. rhea [...]

I Want To Be Like Rhea Drysdale

2010-03-15 22:00

Posted by Sarah Bird, Esquire

May It Please the Mozzers,

I haven't written on the blog in months, but I simply couldn't let today pass by without acknowledging the courage and perserverance shown by Rhea Drysdale in her pursuit of justice. She's my hero and I w...

Double Your Fun with Double the SEOmoz API

2010-03-15 16:00

Posted by Nick Gerner

I know, I promised a Linkscape update by last week.  And I missed it.  But there's an update today!  Do you forgive me?  No?  Not enough?  Well how about doubling the volume of data available in our

Data Visualization Techniques

2010-03-15 07:00

Posted by willcritchlow

Rob and Duncan are currently in Seattle, with this week full of interviews of SEO consultants for our US office. Since the announcement in February, we have be...

This Gmail Feature Would Be Amazing

2010-03-15 07:00
I know you Google Employees read this blog. So listen up: take that free time or whatever it is that lets you start up side projects and implement this feature in gmail: It will be so incredibly useful that I'm shocked no one has done it before. Shit, if Hotmail ...

Google stars for bookmarking

2010-03-14 13:00
google is replacing searchwiki with stars in google search. the stars sync with google bookmarks, so you can get access to them wherever you go. once you star something, it shows up above the search results: pretty cool. but i discovered an extra little tip. if you go to google bookmarks, you can find a bookmarklet [...]

Clarifying a couple points

2010-03-13 19:00
[just as a reminder: everything below is my personal opinion. i haven't sent it to anyone else at Google for a review, etc.] Valleywag used a recent podcast I did as material for two points in Six Delusions of Google’s Arrogant Leaders. The two assertions that used my comments as material were "Google’s wealth means Google [...]

Corrected: Top 100 Site Traffic Breakdown

2010-03-12 13:00
I saw this over at the BBC: A breakdown of traffic for the top 100 sites. Their infographic was helpful, but it needed a slight correction. After careful study (many hard hours), I have concluded that this updated Infographic more accurately represents the traffic breakdown: Margin of error +-50% ...

Whiteboard Friday - When Optimizing, DON'T Test Everything

2010-03-12 04:00

Posted by great scott!

Test, test, test! That's the mantra these days. Conversion Rate Optimization is the buzzword on everybody's lips (and tweets). So why are we telling you NOT to test?  Well, we're not, we're just saying to be smart about it.

4 Things That Are Getting Me Rankings, Right Now

2010-03-11 19:01

Posted by Glen Allsopp

Despite my love for SEO and my presence in the ...

SEO Health Checks - Regular Housekeeping Tasks for Your Website's SEO

2010-03-11 04:00

Posted by richardbaxterseo

Technical problems, errors and surprise releases are all regular features in the day to day management of a website when you’re an SEO. There’s no doubt that maintaining a quick, error free and well optimised site can lead to long term traffic success. Here are some of my tips for regular checks yo...

SMX West 2010 - Man on the Street Interviews

2010-03-10 16:00

Posted by jennita

Note: This post will make you smile, possibly even laugh. It won't however teach you much about SEO. You've been warned.

Last week I attended SMX West in Santa Clara, California and took a couple flip video cameras along. I thought it would be fun to...

$200 Twitter Contest: 122 Characters Sent Back 2000 Years

2010-03-10 16:00
Today, I saw what I thought was an interesting thread over on reddit: If we could transmit a single, 140 character message back to the year 2000, what should it be? But I misread it as: If you could send a single 140 character message back 2000 years, what should it be. And I ...

uWink in Mountain View, CA

2010-03-10 10:00
uWink is Nolan Bushnell’s next iteration on combining games and food after founding Chuck E. Cheese’s (and before that, Atari). It’s good news for those who enjoy casual gaming while waiting for food, and a bit of bad news for aspiring waiters, as they’re mostly replaced by touch-screen LCD screens. Sure, you still need someone [...]

Optimizing Search Conferences: How Differing Incentives Create Audience vs. Organizer Issues

2010-03-10 07:01

Posted by randfish

WARNING: Get ready to read with this one. There aren't a ton of fun graphics or quick bullet points, but I do promise that if you read through, you'll feel much more knowledgable about the topic, and likely get more value from organizing, speaking or attending an event.

Over the past 6 ye...

Why 6th Place in Search Might Soon Be a Player

2010-03-09 10:00
Right now, Ask, Bing, Yahoo and Google control 99% of the search market. In Europe, Google controls close to 90% of that. That sounds like about the same market penetration that lead to the EU decision to force MS to offer browser choice this month on new machines. But right ...

Targeting Multiple Keywords vs. Singular Keyword Focus

2010-03-09 04:00

Posted by randfish

Despite being a seemingly simple topic, this one seems to stymie even experienced SEOs. There's a natural conflict that creates the issue - the more keywords you target on a single page, the less you need to link build and optimize (for both search engines and user experience/conversion rate) on many pages.

Microsoft Cross Platform Flow

2010-03-08 19:00
Via download squad: It's the same game, the same code, compiled to run on three different Microsoft devices. This type of thing really is going to be huge.

Search Marketing Success Stories

2010-03-08 04:00

Posted by RobOusbey

Search Engine Optimization covers a huge range of tactics - all of which can bring direct benefit to a website. In this post, I've shared examples of different tactics used at different websites, and the effects that have been seen. If you're considering an SEO campaign for your site, or are trying to persuade so...

Strategic Link Building: How to Productize Link Acquisition and Dominate Your Niche

2010-03-05 16:00

Posted by randfish

This week, despite still being seriously under the weather (see this week's sad WB Friday), I flew down to SMX West to speak on the Link Building Strategies panel. Although I'd wanted to put more work in and deliver a better pre...

Whiteboard Friday - Twitter as an SEO Research Tool

2010-03-05 04:00

Posted by great scott!

Sure, you use Twitter as a social media tool, but have you ever considered it as an SEO research tool? No? Well watch and learn this week to find out how you can harness it in a whole new way.

Introducing New Features for Open Site Explorer

2010-03-04 16:00

Posted by Danny Dover

 Today I am proud to announce the launch of the second version of Open Site Explorer. Since SEOmoz has officially moved out of cons...

Ballmer, Sitelinks & Other Favorites from SMX West Day 1

2010-03-03 19:01

Posted by jennita

SMX West Keynote Danny Sullivan and Microsoft CEO Steve BallmerSMX West 2010 kicked off with quite a bang (or was that a yell?). Since Microsoft's CEO, Steve Ballmer...

Start an embedded YouTube video at a certain timestamp

2010-03-03 16:00
in a previous post i covered how to link to a specific timestamp in a youtube video. the short version looks like this: http://www.youtube.com/watch?v=PjDw3azfZWI#t=31m08s the "#t=31m08s" takes you to 31 minutes and 8 seconds in a video. i just found out that you can also start embedded videos at a certain timestamp. to do it on an embedded [...]

Calling for link spam reports

2010-03-03 16:00
google has been working on some new algorithms and tools to tackle linkspam and we’d like to ask for linkspam reports from you. if you’d like to tell us about web sites that appear to be using spammy links (e.g. paid links that pass pagerank, blog spammers, guestbook spammers, etc.), here’s how to send us [...]

One Dead Simple Tactic for Better Rankings in Google Local

2010-03-03 01:00

Posted by randfish

This post is short and easy to follow, just like the tactic it recommends. Most everyone who optimizes for Google Local (aka Google Maps) is familar with David Mihm's excellent and oft-referenced Local Search Ranking Factors. In that document, a...

Hear That? It’s the Sound of Socialist Heads Assploding.

2010-03-02 19:01
Canadian Premier Danny Williams goes to the US for heart surgery. An unapologetic Danny Williams says he was aware his trip to the United States for heart surgery earlier this month would spark outcry, but he concluded his personal health trumped any public fallout over the decision. In an interview with The ...

Hear that? That’s the Sound of Socialist Head’s Assploding.

2010-03-02 16:00
Canadian Premier Danny Williams goes to the US for heart surgery. An unapologetic Danny Williams says he was aware his trip to the United States for heart surgery earlier this month would spark outcry, but he concluded his personal health trumped any public fallout over the decision. In an interview with The ...

The Real Reason Google Dropped Youtube Support

2010-03-02 13:00
So you've probably heard that Google has decided to drop IE6 support for Youtube. At first I just figured "Cool, we'll get more people away from IE6." But the real reason is that they want to promote Chrome: That first Slot will get a majority of the clicks. Very clever Google. ...

Pagination: Best Practices for SEO & User Experience

2010-03-02 04:02

Posted by randfish

We've been getting a lot of questions in Q+A and on the road at events like last week's Miva Merchant conference, Online Marketing Summit and the

Managing SEO Campaigns in Declining Industries

2010-03-01 07:00

Posted by RobOusbey

This is a graph of organic traffic for a theoretical site - they might be in an industry such as print advertising, construction equipment or VHS rental. The decline in traffic is pronounced and serious.

Whiteboard Friday - 5 Things You're Not Doing (But Should Be)

2010-02-26 04:00

Posted by great scott!

This week, we've got a couple of newcomers to Whiteboard Studios! Our very own Jen Lopez and Danny Dover (whom you should know well thanks to Jen's Meet the Mozzers post) are pinch-hitting for our globe-trotting CEO. Let's all give them a big welcome.

"Mad Libs Converts!" says Case Study

2010-02-25 22:00
When I was in 3rd grade, I got in trouble for putting curses in a Mad Libs book during lunch hour. We were laughing our asses off and the lunch lady monitor came over, took the Mad Libs book and sent me and my cohort "to the principals office." I ...

Meet the Mozzers!

2010-02-25 07:00

Posted by jennita

Over the past few months, we've announced a number of exciting changes here at the mozPlex. Some of those include becoming focused on our software, new SEO tools and a...

Startup2Startup dinner with Jeffrey Veen

2010-02-23 19:00
Jeffrey Veen of Adaptive Path, MeasureMap, and now Google Analytics spoke at Startup2Startup dinner tonight. He covered startup design, and had a pretty good strategy as well as warnings. One of the warnings he had was on the current trend of copying the leader of the pack, the way you see iPhone UI replicated in [...]

How to Get the Most Out of Your SEO

2010-02-23 16:02

Posted by willcritchlow

The good news is that tomorrow (Wednesday 24th Feb), at 8.30am PST (11.30am EST / 4.30pm GMT), I am going to be joined on the next Distilled conference call by Richard Baxter as we discuss "how to get the m...

SEO for Startups: Top 7 Lessons + A Trip to YCombinator

2010-02-23 04:00

Posted by randfish

Last week, while in London, I received an email from Paul Graham, whom I've long admired, possibly even idolized a bit. He asked if I was available to come speak at a YCombinator SEO event in Mountain View. Tonight, I presented at that evented and thought I'd share...

Aaron: It’s not Spam, It’s a "Newsmaster Site"

2010-02-22 22:01
Aaron, Aaron. You still don't know the difference between a spam site and a newsmaster site? While they may appear similar, they are actually quite different. Since you're having trouble with it (and you ARE an SEO expert), no doubt some of my other readers are struggling with it as well. ...

Leaving the iPhone

2010-02-22 13:00
i’m three weeks into a new 30 day challenge: no iphone. when i got a nexus one in december, i spent a few weeks carrying both phones around in the pockets of my jeans. it took a little while to adapt to android, but i’m very happy with my nexus one and i don’t plan [...]

Applying Atul Gawande's Checklist Manifesto to SEO

2010-02-22 01:00

Posted by Tom_C

This post was inspired by Rand. If I'm honest, I'm not sure how many of my posts aren't inspired by Rand... Specifically however it was this tweet which set the wheels in motion (if ever so slowly):

Bringing SEO to Small Business in Scotland

2010-02-20 22:00

Posted by randfish

Last week I spent a day with small business owners in Glasgow (pronounced glaz-go), Scotland teaching the basics of online marketing and SEO. It was a remarkable experience to be faced with such a different crowd than what I'm used to. As a comparison, the week prior, I'd been in Mountain View presenting to the

Buzz Without the Buzz

2010-02-19 10:01
I logged into my Hotmail account today and saw this: . It links here. (among other places). Basically, Microsoft is integrating all the social media site into their Live platform. There was a hint of it on the Windows 7 Series phone video, but what this does is let's you update your ...

Whiteboard Friday - The Renewed Value of Branding

2010-02-19 04:00

Posted by great scott!

This week we take a look at how shifts in the engines over the last year have made it more important than ever to really pay attention to brand-based marketing.

Open Thread: Who is the Best Banner Designer Out There?

2010-02-18 16:00
Looking for links to the best banner designers out there. Shameless self promotions invited.

Scary

2010-02-18 10:00
http://www.boingboing.net/2010/02/17/school-used-student.html

First Touch Tracking in Google Analytics

2010-02-17 19:01

Posted by willcritchlow

It's time for a quick mid-week geek-out - I wanted to collect together a bunch of resources I have written on first touch tracking in Google Analytics including (for the first time that I'm aware of), the technical implementation details:

My speaking plans for 2010

2010-02-17 13:00
last year i tried to limit my travel but still ended up making about ten (!) trips in 2009. this year i’ve resolved to travel less for work. right now, here’s my current speaking/travel plans for 2010: march 2-4, 2010: smx west, santa clara, ca. i’m doing a "Ask the Search Engines" panel. may 19-20, 2010: google [...]

Nuclear

2010-02-17 13:00
As many of you know, I'm a pretty staunch climate change skeptic. From the "value added" and selective temperature readings to the evidence that CO2 has not been the primary driver of climate in the distant past to the even tacitly agreed upon increase over the last 100 years ...

Is Google Getting Too Personal?

2010-02-17 01:00

Posted by Dr. Pete

Late last year, Google announced that they would be rolling out personalized search even for visitors who weren't logged into a Google account. There's been a lot of talk in the SEO community about how this affects the already dubi...

The Freshest Linkscape Data Ever

2010-02-16 16:00

Posted by Nick Gerner

Since the launch of Open Site Explorer and our API update, Chas, Ben and

Finding the best cell phone carrier

2010-02-16 13:01
okay, someone tell me if this device exists (or build it!). i want a device where i can pay $10-15 to get a gadget in the mail. the gadget would sit in my pocket for a week wherever i go. the device would record cell phone signal strength for each of the four major u.s. [...]

What We Believe and Why: SEOmoz's TAGFEE Tenets

2010-02-16 04:01

Posted by randfish

Warning: This post isn't about SEO or online marketing. The focus is on our growth as a startup and our adoption of company values and how we represent those internally and externally. Since transparency remains one of our guiding principles, we felt it only appropriate to share our work in t...

Windows 7 Series Phones

2010-02-16 01:00
With all the buzz so far this year about iPad and, well, Buzz, the anticipation for the Windows 7 Series Phone was really non-existent. But after watching the like this one videos: It looks like the Windows 7 Series phone might be the most important launch this year. Are they a little late ...

Blog to Book?

2010-02-15 19:01
i recently went looking for some software to make a blog into a book. here’s what i found: - lulu will take pdf files for a book. blogbooker.com will try to create a pdf from a blog. unfortunately, my blog made blogbooker choke (i have 991 posts from my blog) — even when i excluded comments. - [...]

Running Giveaway Competitions for Links and SEO

2010-02-15 01:01

Posted by RobOusbey

There are very few tactics which can guarantee success in linkbuilding. Executed correctly, giving something away is one that gets close to fulfilling that promise.

This post covers competitions and giveaways; I'll share techniques and tactics you can use, and will include links to some interesting competi...

A Step by Step 15 Minute SEO Audit (A Sample from SEO Secrets)

2010-02-11 04:00

Posted by Danny Dover

Grab the Resale Rights...

2010-02-10 19:00
You'll now find a few products that come with resale rights on smartzville.com

They're going as cheap as the original author will allow me to sell them. I have to be real careful here not to de-value the products, but I do remember what it was like a few years ago - wanting to get started in an online business but not sure I could/should spend $47, $67, $197 for all the pro...

Google Analytics Tracking Code Basics and Time Saving Plugins

2010-02-10 16:00

Posted by Sam Niccolls

Google News The analytics ninja is not dead, but with

Heeeeeeeeeeeeeere’s Giggle!

2010-02-10 07:00
If you recall, I wrote about Giggle, Google's upcoming twitter clone. Apparently, they went with the name Buzz instead. My guess is that no one but SEOs will use it. And then once SEOs figure out it's not effecting rankings, even they won't bother. But what the hell do I know? ...

Using Automatic Posting With Blogs - RSS2Blog

2010-02-09 22:01
One new blog tool stands out head and shoulders above the rest this month.

An auto-submitters - posting RSS feed items to a blog - without any interaction on your part, past the initial set up.

This is a long review...if you have specific questions feel free to post them below…or view the Sample Sites resource box.

The product I recommend for this purpose i...

SEOmoz Coming To a City Near You (Kinda)

2010-02-09 19:00

Posted by jennita

SEOmoz conference map

30 SEO Bookmarklets to Save You Time

2010-02-09 07:00

Posted by randfish

We all work hard at the SEO process - analyzing sites, gathering data, researching potential problems and identifying the solutions. Today's post is on how to work smarter and faster using bookmarklets for SEO. No matter your browser, these plug-and-play links will let you get your job done faster and easier, and look...

Chrome support for Greasemonkey

2010-02-09 01:01
back in december, i happened to click on a greasemonkey script in chrome and was shocked that it just worked. at the time, i wrote a note within google that said whoa. i just clicked on a greasemonkey script in the latest dev version of chrome (4.0.266.0 on linux). chrome offered to install the gm script, [...]

Personalization of Google Results Creates a Huge Advertising Opportunity

2010-02-08 07:02

Posted by randfish

Like 150 million or so other folks, I spent today watching the Superbowl. As a marketer, it's hard not to pay close attention to the advertisements, and this year featured a heavy focus on sending viewers to the web. However, I wa...

The Elements of an HTML Link

2010-02-08 04:01

Posted by RobOusbey

Links. We often talk about why we want them and how to get them, but today I'd like to go back to basics and look at the constituent parts of the HTML code behind them. This is definitely a post for the new SEO, or web-developer looking to expand their experience, but even experienced search marketer...

Testing How Crawl Priority Works

2010-02-05 19:00

Posted by mgalecki

A SHORT INTRODUCTION...

...

First they Came for the Bankers, and I Did Not . . .

2010-02-05 16:00
"First they came ..." is a popular poem attributed to Pastor Martin Niemöller (1892-1984) about the inactivity of German intellectuals following the Nazi rise to power and the purging of their chosen targets, group after group. In Niemöller's first utterance of it, in a January 6, 1946 speech before representatives ...

Whiteboard Friday - Choosing an SEO Consultant

2010-02-05 04:00

Posted by great scott!

Will Critchlow of Distilled (who recently took over SEOmoz's consulting business) is back in Whiteboard studios to help Rand discuss how to Choose an SEO consultant--or any consultant for that matter.

Getting Started Publishing on Google News

2010-02-04 04:00

Posted by Sam Niccolls

Google NewsThe New York Times, CNN, and Yahoo News each get more traffic than Google News, but in a given month Google News sends almost a billion clicks to publishe...

Like Half the Pops Song Made in the Last 5 Years

2010-02-03 22:01
All it takes to make a successful pop song: 1. Good Looking Artist. 2. Autotune just about any lyrics (probably best about love or relationships) 3. Set to a beat with a catchy synth. Check this video out for a great examples of 2 + 3:

Senior Marketers Need Greater Accountability

2010-02-03 04:00

Posted by randfish

I ran across this survey data eMarketer released last week and my heart sank:

Top Priorities in 2010 According to Senior Marketers&n...

Improving Arabic searches and talking more about ranking

2010-02-02 16:01
moustafa hammad and mohamed elhawary, a couple engineers in our search quality group, just did a nice post about improving arabic language searches: our algorithm employs rules of arabic spelling and grammar along with signals from historical search data to decide when to leave out spaces between words or when to remove unnecessarily repeated letters. now, [...]

Check This Out: A Solid Lower Level Link Building Tool

2010-02-02 13:00
How is that link building going for you? Still a pain in the ass? Building the lower layer of links can be a royal pain the behind. Lately I've come across this tool that can automate a lot of the painful routines for you or your contractors. Specifically: * Create ...

It's a Feeding Frenzy for Keyword-Rich Domains

2010-02-02 04:00

Posted by MichaelC

It's a well-known fact in the SEO world that Google shows enormous favoritism in its rankings to domain names that contain one or more of the keywords being searched for. If your domain name is a close match to the search keywords all g...

The End of Consulting: A New Partnership & Our Focus on Software

2010-02-01 10:00

Posted by randfish

Today I have two very big announcements. First, SEOmoz is exiting the consulting business to focus exclusively on our software model. And, second, we have an expanded partnership with Distilled (new US site: Distilled LLC), who'l...

SERPS from your Social Circle

2010-01-31 22:01
Have you seen this? _ Interesting stuff.

Jobs: "Don’t be Evil Mantra is Bullshit"

2010-01-31 07:00
From wired: On Google: We did not enter the search business, Jobs said. They entered the phone business. Make no mistake they want to kill the iPhone. We won’t let them, he says. Someone else asks something on a different topic, but there’s no getting Jobs off this rant. I want ...

Installing Android development environment on Ubuntu 9.04

2010-01-30 22:01
i wanted to play with writing android apps on my home linux computer, which is currently running ubuntu 9.04 (jaunty jackalope). these are mostly notes for myself, so don’t feel guilty if you skip this post. - make sure your system is up-to-date: sudo apt-get update && sudo apt-get upgrade - install java sudo apt-get install sun-java6-jdk - [...]

Whiteboard Friday - Optimizing Topic Pages

2010-01-29 04:00

Posted by great scott!

This week we're pleased to welcome Marshall Simmonds, CEO of Define Search Strategies and Chief Strategist for the New York Times, to Whiteboard Studios. Whether or not to use topic pages--and how to use them effect...

Launching the SEOmoz Free API and Enough Power to Build Open Site Explorer

2010-01-28 04:01

Posted by Nick Gerner

The launch of Open Site Explorer last week opens up a lot of link data, filters, and anchor text to a much wider audience than we've ever had before.  In that same v...

It's Only A Clique If You're Not In It

2010-01-27 01:00

Posted by Dr. Pete

CliqueThis post started as a reaction to accusations in the SEO industry that Top X lists, awards, etc. are only going to people's friends. As I was writing it over what ended up ...

Free Webinar: Getting to Know Open Site Explorer

2010-01-26 19:00

Posted by great scott!

Last week we unveiled our newest toy, Open Site Explorer, to the world and the response was phenomenal. Now we want to take some time and really show everyone just what this powerful link analysis tool is capable of and answer your questions, so we're hosting not one, ...

Indexation for SEO: Real Numbers in 5 Easy Steps

2010-01-26 04:00

Posted by randfish

How many pages has Google indexed?

This question and the problems surrounding it run rampant through the SEO world. It usually arises when someone starts doing searches like this:

Indexation of SEOmoz Ac...</div></td>
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Peer Review: SEO Best Practices for Duplicate Content

2010-01-26 04:00

Posted by Danny Dover

This post is part of an ongoing series where my co-workers and I are working to build a freely available resource center of up-to-date SEO best practices. As we write this content, we are submitting them for peer review so that everyone on the Internet can benefit from collective intelligence. You can read more ...

Keep an eye on changing pages

2010-01-25 22:01
google just launched a nice feature on google reader: the ability to keep an eye on pages for changes. this works even if the page doesn’t have its own rss feed. this sort of thing is very handy. you could use it to spot new things on a privacy policy page or watch for changes [...]

Offline Reading List: Magazines and Books for SEOs

2010-01-25 04:00

Posted by RobOusbey

This week, I'd like to make suggestions for a 'reading list' to help SEOs, and others who work online, particularly with website strategies.

PubCon 2009 talk: State of the Index

2010-01-22 19:00
if you followed @googlewmc on twitter you would already know about this, but i recently recreated my "State of the Index" talk from pubcon in november 2009. here’s the video of the talk below: and here are the slides if you’d like to follow along: the talk is almost half an hour, so i hope you enjoy [...]

Whiteboard Friday - Domain Authority & Page Authority Metrics

2010-01-22 04:00

Posted by great scott!

This week we've got a special Whiteboard Friday double feature! As you've probably heard, we launched our new link checker and backlink analysis tool, Open Site Explorer, this week and it makes use of some exciting new metrics: Domain Authority and Page Authority. W...

Google earnings via YouTube webcast?

2010-01-21 19:01
huh. this looks new. i headed over to investor.google.com to listen to the google earnings call. normally the webcast uses windows media player or real player, but this time it looks like the earnings call is being hosted on a youtube channel: http://www.youtube.com/googleir instead. cool. go check it out if you want to listen along. added: [...]

One Giant Leap for Link Data: Announcing Open Site Explorer + Page/Domain Authority Metrics

2010-01-20 13:00

Posted by randfish

For the past 15 months, we've been working hard to improve Linkscape, our index of the WWW. Today, we're releasing an entirely new platform for Linkscape's index with more accessible data than ever before. And, for the next 48 hours, full functionality is available entirel...

More info about synonyms at Google

2010-01-19 19:00
steve baker, an engineer in the search quality group at google, just did a nice post about synonyms on the google blog. a lot of people seem to think that google only does simple-minded matching of the users’ keywords with words that we indexed. the truth is that google does a lot more sophisticated stuff [...]

Keyword Targeting: How to Employ Multiple Keywords for SEO & Conversions

2010-01-19 04:00

Posted by randfish

At some point during your University's SEO 201: Advanced Keyword Research & Targeting class, they probably gave a few lectures and case studies on how to effectively split up your keyword research list across multiple pages and use those terms/phrases to maximum benefit. But, for those wh...

Find A Niche Market

2010-01-18 16:00
Wondering what info-product you'll create next now that you've learned how much money there is to be made in niche markets?

Or for that matter have you just heard about how lucrative it can be by creating a simple product that serves a niche market and you're wondering what to create first?

Well the very first and most important step is to research and uncov...

Follow @googlewmc on Twitter

2010-01-18 13:00
okay, we’re starting to release new webmaster videos. normally you could follow me on twitter to find out about each new video, but i’m on a twitter diet until the end of january. so if you want to hear when new webmaster videos or webmaster blog posts come out, go follow @googlewmc on twitter (that’s [...]

Starcraft 2: This Year Could Be Huge

2010-01-18 10:00
Starcraft, the original, is such an incredible game. It came out 13 years ago, and even today has one of the biggest fan bases of any game. How big? Check this out: 15,000 people packed in that arena. Starcraft is so huge in Korea, that even girls play it. ...

10 Professional Development Tips to Boost Your SEO Career

2010-01-18 04:00

Posted by Tom_C

So it's a new year (doesn't 2010 feel like the future?!) and it's a new you. As Pete blogged last week plenty of new year's resolutions are being set. For many this may involve getting a better or job or getting paid more money. This post is for...

Whiteboard Friday - Making Clients Happy

2010-01-15 04:00

Posted by great scott!

This week Will Critchlow is back to help Rand talk about best practices for keeping your clients (and yourself) happy during consulting contracts.  It's important to start early (setting expectations, contracting, agreeing on KPIs), m...

Ways to help Haiti

2010-01-14 16:00
lots of people are thinking about ways to help haiti after their horrible 7.0 earthquake. google recently introduced a page with a large number of resources for the haiti earthquake, including the ability to donate money. also, a bunch of googlers have worked to bring updated satellite imagery to google earth. you can also click to see [...]

Peer Review - SEO Best Practices; Title Tags, URLs and External Links

2010-01-14 04:00

Posted by Danny Dover

I believe that the hardest part of SEO is simply keeping up with the trends. Our industry moves extremely fast and as a result, my co-workers and I have spent countless hours searching through old blog posts, articles and e-mail threads while trying to find small tidbits of information. Each of us have separate ...

Free Niche Marketing Course

2010-01-13 22:01
A fast and quick start to making money online.

Learn all about the niche marketing trend in this free online course.

It really is not that hard once you have the concept down - after that, just follow the step by step plan.

Even works for newbies!

You can read all about it in less than an hour and start brainstorming ideas within the week...

Get Your Site Listed in Google Using Their Own Home Page Systems

2010-01-13 19:00
This is a series of screen caps and free instruction on getting google to visit your website more often.

A link to the blog post about Google Home Pages that explains the reasoning behind the technique, how to test the results, and why you'd want to use this technique is included.

How To Get Past Last-Touch Attribution With Google Analytics

2010-01-13 16:00

Posted by willcritchlow

In last week's Whiteboard Friday "Kill the Head or Chase the Tail", Rand and I started by discussing how to gain true insight into what kind of keywords are leading people to discover your br...

11 Conversion Rate Optimization Lessons Learned in 2009 (and annual moz traffic stats)

2010-01-13 04:01

Posted by Sam Niccolls

"Don't do viral marketing until your product doesn't suck. If you do, more people will find out your product sucks." This pearl of wisdom from serial entrepreneur Dave McClure applies well not only to product development, but also to conversion rate optimizat...

Important blog post on Google blog

2010-01-12 22:01
this is an important blog post. go read it from the source.

Why and How to Survey Your Niche Market

2010-01-12 13:01
Surveying Your Niche Market

If you do not find out what people want, or plunge blindly forward and create a products on a whim, you could end up with a dead duck product ( a product that doesn't make any money and yes, I've had a few).

You then not only have wasted your time and money but it can put you right off the entire entrepreneurial activity of making mone...

Scientific Money Poster - A Free Business Idea

2010-01-12 10:00
To celebrate Christmas, I was going through and watching the 100 Incredible Lectures from the World’s Top Scientists. When I got to A Passion for Discovery, I was pissed that they didn't want me to be able to download it. So I used my web developer toolbar to "Disable all ...

An Update to Our Testing on PageRank Sculpting with Nofollow

2010-01-12 04:00

Posted by Danny Dover

 A couple of weeks ago I published a post titled "Tests Show PageRank Sculpting with Nofollow Still Works". In it, I argued that a test I had run showed that nofollow was a legitimate means for sc...

Dammit Gmail!

2010-01-11 19:00
How many times do I have to mark a sender "not spam" before EVERY message with a .exe extension in it gets sent to the spam folder with: "Warning: This message may not be from whom it claims to be. Beware of following any links in it or of providing the ...

Live-blogging the Nexus One phone

2010-01-11 16:01
added: - the official web page for the nexus one is http://google.com/phone - there’s a youtube channel for the nexus one. - and here’s the official blog post about the nexus one. i’m sitting in the googleplex waiting to live-blog the google android event today. i’m on a seven day twitter diet, but chris dibona is live-tweeting the event. [...]

Twurder in New York!

2010-01-11 16:01
Twurder Pronunciation: \ËtwÉ™r-dÉ™r\ Function: noun Etymology: Combining the English term Murder with the with the word for sending a message a message on twitter (Tweet), the term The word twurder was created after an argument between two men on twitter lead to murder. Date: Jan 2010 1. A twitter argument that leads to murder. ...

Explaining SEO, Role by Role

2010-01-11 01:00

Posted by RobOusbey

To make a valuable impact, SEO has to be understood by more than just an organisation's search marketers. This post suggests how to explain the concepts, and get buy-in, from different people within an organisation.

I've chosen some of the standard roles that you may find in a company or organisation with ...

Parrot getting ready for 1.0 release by Q1 2009

2010-01-08 22:00
Allison Randall from O’Reilly spoke about Parrot at last week’s San Francisco PHP meetup. Parrot is a pretty interesting project, whose goal is to build a unified virtual machine for scripting languages. Wait, another virtual machine? Is there a world shortage of virtual machines, not satisfied by .NET and Java? Well, yeah. The current lifecycle [...]

Giving up Twitter for three more weeks

2010-01-08 19:00
quick summary: i’m giving up twitter for 30 days. i normally tweet about the webmaster videos that we make. please follow googlewmc on twitter if you want to find out about new webmaster videos. for the last few months i’ve been doing 30 day challenges: - in may 2009, i walked 10,000 steps a day. - for june [...]

Using Yahoo! Answers to Generate Leads - Does it Work?

2010-01-08 19:00

Posted by drummerboy9000

Inspired by a

Welcome to Two New Sponsors

2010-01-08 16:00
Just saw that 2 ads were submitted today to my sponsor module. The two savvy investors are The Green PPC and Sick Profile maker. Welcome!

Whiteboard Friday - Keyword Strategies: Kill the Head or Chase the Tail

2010-01-08 04:00

Posted by great scott!

Welcome, dear readers, to the first Whiteboard Friday of 2010!! As you may notice, there's a bit of a new look. This comes in large part from our move to a different video hosting solution. We hope these changes will provide a higher-quality WBF experience, and better accessibility for ou...

A short note about real-time search

2010-01-08 01:00
this is just a quick blog post to share some info about google’s real-time search based on the earthquake that shook the bay area this morning. i didn’t feel the earthquake myself, but the real-time folks looked at how we did. here’s what they found: overall, realtime search triggered in under two minutes from the earthquake [...]

SEOmoz's Venture Capital Process

2010-01-06 07:00

Posted by randfish

Prelude: I've long promised blog readers a detailed accounting of my experiences raising capital over the course of last summer and into the fall. My apologies for the long delay, and to those seeking more SEO-focused content. This entry is lengthy, detailed and designed to share as much as possible, so hopefully you'...

Looking back ten years

2010-01-06 04:00
ten years ago this month i paused working on my ph.d., eloped to a courthouse to marry my lovely wife, and went for a hastily organized honeymoon cruise in the caribbean. then we packed up everything we owned and drove from north carolina to california to join a small start-up called google. that means this [...]

Blog Reader Census with Hunch

2010-01-05 13:03

Posted by randfish

I thought we'd try something a bit off-topic and fun today - Hunch's reader census widget. Go ahead and answer as many questions as you've got time for and we'll publish the results to learn more about the community we're all in:

Are Your SEO Resolutions Actionable?

2010-01-05 01:00

Posted by Dr. Pete

2010 speedometerIt's that time of year again; the one where we look back on everything we ate during the last two weeks and promise not to do it again in the new year. It's also the...

New Rule #2 for 2010 Onward: No More using the Phrase XXXX-Killer

2010-01-05 01:00
It's so fucking tired. People with their posts like "Is iSlate the Real Kindle Killer?", "Is Facebook Status the Twitter Killer?" "Is Wibblewit the next Farfugnugen Killer?" Who fucking gives a shit? There's only one way anyone's gonna know if product X or strategy Y is the Z-Killer; and that's 10 ...

New Rule For 2010 Onward: Mention 9/11 Only on 1 Day Per Year

2010-01-05 01:00
It's time to put this dog down. Anyone who brings up 9/11 on any day other than September 11th going forward, is officially a fucktard. I don't care if what your political philosophy is: right, left, conservative, liberal, anarchist, Marxist . . . whatever! If you use the phrase 9/11 ...

Book review: Freedom, by Daniel Suarez

2010-01-04 16:00
i recently got to read freedom, the new book by daniel suarez, and can highly recommend it. if you haven’t read suarez’s earlier book daemon then you should read that daemon first. if you have read it, suarez picks up where the first book ended. daemon and freedom are set in a future tantalizingly close to [...]

Dispelling a Persistent Rel Canonical Myth

2010-01-04 04:01

Posted by randfish

Lately I've been surprised to hear concerns from a number of SEOs that using the canonical URL tag on the canonical version of the page can somehow cause problems. When I've talked to folks about i...

Google Suggest: The Potential for Power, Coruption, and Liability

2010-01-02 13:00
How long before Google's suggestions actually cause measurable harm to a person or company? . We've already seen the tendency for Google to suggest the rather inappropriate. So what would happen if someone who owned a enough boxes sent out enough Google queries on seemingly legitimate accounts? Could this type of activity ...

Doing the “Digital Cleanse”: no Twitter for a week

2010-01-02 01:00
john mayer had a good post about a “digital cleanse.” the idea is to step away from the busy, buzzy world for a week. john mentioned four ideas, but i’m going to try just one: “no use of twitter or any other social networking site”. that’s right, i’m going twitter-free for a week. i don’t really [...]

2009 in Pictures & SEOmoz's Seattle Meetup on Wednesday 1/6

2009-12-30 22:01

Posted by randfish

What a year! From traveling to software development, saying goodbye to old friends and growing the team with new ones, we've had a tremendously exciting 12 months at SEOmoz. To celebrate, next week, on Wednesday, January 6th 2010, we'll be hosting an informal meetup at the

Broadening my Reading: 10 Sources I've Come to Love

2009-12-30 04:02

Posted by randfish

Historically, I've been fairly narrow in what I read in the blogosphere and tech arena (almost all SEO-centric stuff). You can see my Firefox sidebar list here, which  hasn't changed much since 2008 with the exce...

PageRank Sculpting with Nofollow Still Works

2009-12-28 16:01

Posted by Danny Dover

 As SEOmoz has matured as a company, our SEO team has shifted away from treating SEO purely as an art and more toward treating it as a science. There is certainly the necessity for both perspectives but I believe we are now much more centered.

Google: Get that Twitter Shit out of my SERPs

2009-12-27 13:00
Open letter to Google: Dear Google, Matt, Sergei, Eric, Larry . . . anyone over at Google - you gotta help. Today I saw this crap in your SERPs: Twitter is a steaming cesspool of shit and I don’t give a rats ass about what the latest nitwit twitted or tweeted or ...

Scientific Money Poster – A Free Business Idea

2009-12-25 16:00
To celebrate Christmas, I was going through and watching the 100 Incredible Lectures from the World’s Top Scientists. When I got to A Passion for Discovery, I was pissed that they didn't want me to be able to download it. So I used my web developer toolbar to "Disable all ...

Gladwell’s Tipping Point is Bullshit

2009-12-25 16:00
Malcom Gladwell is an incredible writer. His prose are so simple to read. Gladwell does a great job of walking his reader down a psudo-scientific path to reach a predestined conclusion. The problem is that his theories are mostly just feel good bullshit that do not stand up to ...

Get a Great Workout for Both Mind & Body: Here’s How

2009-12-24 10:00
I can’t be the only one. I can’t be the only one who’s biggest hump to get over for the cardio portion of my workouts is pure boredom. For me, running is boring. The elliptical machine is boring. Rollerblading, bike, Stairmaster: boring, Boring, BORING! But cardio has to be done ...

WhiteBEARD Friday - 12 Link Strategies of Searchmas

2009-12-24 04:00

Posted by great scott!

Welcome back to our second installment of this very special WhiteBEARD Friday! Last week Rand Fishclause discussed how the new school way to get links is to give back to webmasters. That's right, you've gotta give a little to get ...

Better Published than Perfect

2009-12-22 07:00
The case study of Duke Nukem forever is powerful a lesson in publishing. It's so much more important to get it out there than it is to get it perfect. The same is true for so many online ventures. If you wait to get it perfect, it just may ...

How Personalized Search Changes SEO (and Doesn't)

2009-12-22 04:00

Posted by randfish

Earlier this month, Google launched personalized results by default for all users. SEOs should have already read Danny Sullivan's analysis

Re-introducing VideoGames for Facebook - apps.facebook.com/videogames

2009-12-21 07:00
This past weekend I finally updated my VideoGames app to the latest Facebook API. VideoGames was written during the original platform hackathon a few days before Facebook platform launch two years ago. Thanks to everybody who stuck around while the app was inoperable, and to those who found deleting the app just too onerous of [...]

Quoth The Server – A Poem by Edgar Allen Zilla

2009-12-21 04:00
Once upon a Google query, while I web searched, on a theory, That page seven supplemental might have what I was looking for, My computer started yapping, that a virus needed trapping, And that threat - it needed zapping, zapping now: “Proceed / Ignore?” “Fucking Advert,” this I muttered, as I promptly clicked “Ignore”- â€Twas ...

7 Ways to Use the Web Developer Toolbar for SEO

2009-12-21 01:02

Posted by RobOusbey

Amongst the add-ons I add to any new install of Firefox is the Web Developer Toolbar by Chris Pederick. (Find the install links at the bottom of this post.)

Snap and Search: A Brilliant Idea

2009-12-20 07:00
There's an article over at the new york times: This vision, once the stuff of science fiction, took a significant step forward this month when Google unveiled a smartphone application called Goggles. It allows users to search the Web, not by typing or by speaking keywords, but by snapping an image ...

WhiteBEARD Friday - Give and Ye Shall Receive

2009-12-18 13:00

Posted by great scott!

Ho-ho-ho! Merry Winter to you! In a very special Whiteboard Friday we'll look at the new model for attracting lots of inbound links: giving back to webmasters.  Nowadays it's not always enough just to have great content. You've got to give the linkerati value--something that will incentivize them to link to y...

SEO Blackhat Blog Sponsors

2009-12-18 13:00
As you can see on the homepages, I am now running a new theme. Please, if you see any glaring errors with the theme, let me know. But part of having a new theme is that I now have a spot for sponsors. You can see on the right ...

Old theme Not working after Wordpress Upgrade

2009-12-18 07:00
So I finally upgraded from wordpress 2.0.8. My old theme is broken with: Object of class WP_Error could not be converted to string in .../wp-content/themes/blackhat/header.php on line 14 Perhaps it's time for a new theme anyway. In the meantime, you can get to the forums by clicking here.

Old thme Not working after Wordpres Upgrade

2009-12-18 04:00
So I finally upgraded from wordpress 2.0.8. My old theme is broken with: Object of class WP_Error could not be converted to string in .../wp-content/themes/blackhat/header.php on line 14 Perhaps it's time for a new theme anyway. In the meantime, you can get to the forums by clicking here.

What charities do you donate to?

2009-12-18 01:00
every year i like to ask what charities people are leaning toward. so here we go: what organizations, charities, or good causes are you supporting this year? lately i’ve been interested in transparency and reform in government, so organizations like the sunlight foundation, maplight (money and politics), and change congress are on my list. i’m also [...]

8 Predictions for SEO in 2010

2009-12-16 07:00

Posted by randfish

First off, apologies for my absence from the blog these past few days. It's been an incredibly busy time, trying to wrap things up before I leave for San Diego over the holidays. So much for a December lull... In this post, I'm going to try tackling a lot of the recent trends we've been observing from t...

How To Monitor & Track Google's Real-time Search

2009-12-14 10:00

Posted by Tom_C

This past week saw the launch of Google's real-time search and quite frankly everyone flipped out. And justifiably so, it's not often that our SERPs get torn up so much in a new way like this.

“What I Learned at Microsoft”

2009-12-12 22:00
Sriram Krishnan has an great post on "things I’ve picked up along the way that I definitely didn’t know about when I left college. Call them core values, things I’ve learned, lessons learned, things I scream at my friends to do more of, whatever - they’ve served me well." It's very ...

Perfect Italian Hoagie?

2009-12-12 19:00
when i was a kid and we visited family in new jersey, i loved getting hoagie sandwiches. i’ve been looking for the best recipe of italian hoagie for years. here’s one that’s very good: 3 slices provolone 4 slices genoa salami 4 slices cooked salami 4 slices pepperoni 4 slices capicola ham lettuce, tomato, onion salt, pepper, and oregano oil and vinegar sweet peppers [...]

Google Definitions Showing in Suggest Bar

2009-12-11 19:00
Just noticed this today: How long before we see sponsor results in there?

Better Have a Fat Pipe if you Want to Pimp Videos

2009-12-11 10:02
If you're gonna get into the online video game, you had better be able to deliver fast enough for your users to not have to wait for a rebuffer: Whatever happened to patience? More than 81 percent of all online video viewers click away if they encounter a clip rebuffering, according ...

Whiteboard Friday - Dealing with Duplicate Content

2009-12-11 04:00

Posted by great scott!

They scrape you, they copy you, you license your content, you need geo-targeted versions of your pages...whatever the reason, duplicate content happens. In this week's Whiteboard Friday we'll look at how to deal with duplicate content in ways that will help you make sure you're the one who ranks for your material ...

Personalization and the Death of Privacy

2009-12-11 01:00
First off, Congrats to Search Engine Land on a front page story on Google News. Today I went over to news.google.com and saw something rather impressive above the fold: a link to a search engine land article. The article was about "Personalized Search" so I immediately thought that the article ...

Persuasion 101: Ask Yes/Yes Questions

2009-12-08 22:00

Posted by Dr. Pete

You'd have a hard time telling by my posts (let alone my Twitter stream), but I'm supposedly a psychologist or something, so I thought it was time I did a little psychologizing here on the Moz blog. One thing I like to think I've learned over the years is the subtle art of persuasion – not the manipulative, w...

Great Content Equals Great Rankings, Right? Wrong.

2009-12-08 04:00

Posted by randfish

I've been a big fan of Chris Dixon's excellent blog for a while now, so you can imagine that I was really excited to see him writing about SEO in a post last week. Chris kindly called out SEOmoz, which humbled me, but he also espoused some thinking...

Blogging the Google Search event, December 2009

2009-12-07 16:02
i’m not going to do a full live-blog, because it’s going to be well-covered by: - danny sullivan - jason kinkaid - kara swisher among others. you can also register and watch the event as a webcast. search by voice marissa mayer did a brief intro, then brought up vic gundotra. vic is going to show a series of mobile demos [...]

Linkfromdomain - a linkbuilding tip for use at Bing.com

2009-12-07 07:00

Posted by willcritchlow

Bing recently came out of beta in the UK and we are seeing the beginnings of the advertising campaign to promote it.

For SEOs, however, there is a more immediate opportunity with Bing than hoping it gathers some market share from Google(*).

Petty Google on Bing Search Results

2009-12-05 19:00
I was looking for some Bing logo variations in Google (ironically). http://images.google.com/images?gl=US&q=bing Nice how they have an AVN (Adult Video Network - ie porn) as the first result. Gotta say, Bing looks like their doing a better job on this (which has been happing quite a bit lately) http://www.bing.com/images/search?q=bing and they're not so petty about ...

$20,000 in the first few days from...

2009-12-04 19:00
...less than a day's full work!

New report, priced in range, shows how others have turned free content into huge profits, as a spring board to lucrative careers and solve the top three problems website owners have.

I'm not kidding! All new, with diagrams, flowcharts and examples for you to apply to your own online business right away!

Learn how to make...

The Job Landscape in Search, Design and Social Media

2009-12-04 16:00

Posted by inflatemouse

In late October Forum One Networks put out a wh...

Whiteboard Friday - Link Diversity

2009-12-04 04:00

Posted by great scott!

Not unlike investing, when it comes to link acquisition diversity is key.  Evidence points to a strong preference by the engines for a diverse link profile rather than a homogeneous one, even if the links in a narrow profile are from strong sites. In this week's WBF, we'll look at why a wide variety of linkin...

If you haven’t booked your DefCon 2009 trip

2009-12-04 04:00
Going to DefCon this year? If you are, Orbitz will give you $75 off 3+ night flight+hotel package with coupon 3odwr75, and it works on Las Vegas hotels. So SFO-LAS 3-night  and round-trip airfare package is $229 if you decide to stay at Circus Circus (close to Riviera, but bad hotel experience, unless you end [...]

Best of 2009 - Favorite Articles

2009-12-04 01:00

Posted by jennita

Disclaimer: This article consists of our favorite articles of the past year and does not have actionable SEO techniques. Please read on if you're interested in knowing more about us, and what we like!

Looking Back at Linkscape's Trillion + URLs (and Announcing our Latest Index Update)

2009-12-03 01:00

Posted by Nick Gerner

As we rapidly approach the end of 2009 and opening of 2010, we've got a much anticipated index update ready to roll out gang.  Say it with me "twenty-ten".  Oh yeah, I'm so gonna get a flying car and a

Diagrams for Solving Crawl Priority & Indexation Issues

2009-12-02 04:00

Posted by randfish

Yesterday night I stayed up way too late authoring a post on Google's Indexation Cap. Today, despite getting up way too early, I wanted to follow up and answer some of the questions from the comments, Twitter and my email. I think SEOs who read the post r...

90-Minute PRO Webinar: Link Building Strategies on Thursday Dec. 10th

2009-12-01 16:00

Posted by randfish

Thanks so much for all your votes and feedback on our PRO Webinar Series over the holiday weekend. We received 285 responses and we're taking your suggestions very seriously and conducting the webina...

Google's Indexation Cap

2009-12-01 07:00

Posted by randfish

Over the past 2 years, SEOmoz has worked with quite a number of websites whose primary goal (or primary problem) in SEO has been indexation - getting more of their pages included in Google's index so they have the opportunity to rank well. These are, obviously, long tail focused sites that earn the vast majority of th...

Xenu's Link Sleuth - More Than Just A Broken Links Finder

2009-11-30 10:00

Posted by Tom_C

There are literally a bazillion SEO tools on the internet (literally!), this post discusses just one such tool; Xenu's Link Sleuth. Many people in the SEO industry are already aware of this tool but many people I've spoken to only treat the tool as a broken link finder. It's so much more than that.

Predictably Irrational

2009-11-30 04:00
Predictably Irrational by Dan Ariely is an exploration of human behavior which diverts from the logic. Consistently. For example, imagine yourself shopping for a brand new suit and, for whatever reason, a new pen, maybe to accompany your suit. You see the $15 pen, but then remember that you saw the same pen in a [...]

SEOmoz's First Ever PRO Webinar Dec. 10th: We Need Your Feedback & Suggestions

2009-11-28 19:00

Posted by randfish

First off, I hope everyone among our US (and expat) readers had a great holiday weekend, filled with tryptophan and football (I know mine was). Second, I'm very excited to announce that SEOmoz PRO is launching...

Whiteboard Friday - Analytics for SEO

2009-11-27 01:00

Posted by great scott!

Happy belated Thanksgiving my American moz-Comrades, and welcome to Black Whiteboard Friday (and just Friday to everyone else)! 

Favorite Tidbits from PubCon 2009

2009-11-25 16:00

Posted by jennita

PubCon

The Tale of the Liar Professor

2009-11-25 01:00
Via Hacker news, this story is a gem: "Between today until the class right before finals, it is my intention to work into each of my lectures … one lie. Your job, as students, among other things, is to try and catch me in the Lie of the Day.” Cool way ...

Illustrating the Long Tail

2009-11-24 07:00

Posted by randfish

The long tail of search demand has been around since the dawn of web search and, since that time, search marketers have been attempting to tap into the powerful stream that high quantities of unique content can provide. I recently came across some great data from Hitwise (about 1 year old, but still highly relevant)&n...

Google Link: Command - Busting the Myths

2009-11-23 04:00

Posted by randfish

I'm a big Google fan - my wife often sleeps in their t-shirts, I speak on panels with Googlers all the time and I've even got a Google water bottle for working out (which happens all of once a month these days). However, I am NOT a fan of the Google link command, and I'm shocked by the number of folks who operate in a...

How human brain judges popularity

2009-11-22 22:00
Wall Street Journal today describes the work of Matthew Salganik and Duncan J. Watts (published in Social Psychology Quarterly in December 2008) on researching herd mentality with popularity rankings. 12,000 volunteers were given 48 random fairly obscure songs, and asked to rate them. To help things out, popularity rankings were provided. Except that a certain [...]

SEO and Social Media Benchmarking

2009-11-22 19:00

Posted by RobOusbey

Introduction

We'll often rattle off various metrics quite casually in conversation, but it's easy to forget that others (such as your clients!) might not know whether these are big numbers or small ones. For example: "We've just published a guest post on a site with Domain mozTrust 5.67. Mr_Gadget me...

Whiteboard Friday - Content & Technology Licensing

2009-11-20 04:00

Posted by great scott!

Looking for a super-powerful tactic to build lots of high-quality links? Well we've got a winner for you! Licensing your content and/or data can be an immensely powerful, highly scalable strategy for building powerful links and brand awareness alike.  It's incredibly effective for folks who have quality conte...

Yes! 50 Scientifically Proven Ways to Be Persuasive

2009-11-19 19:00
Noah Goldstein’s, Steve Martin’s (no, not that Steve Martin’s) and Robert Cialdini’s Yes! 50 Scientifically Proven Ways to Be Persuasive is a pop psych book, where a bunch of research in psychology is distilled into one readable volume. 50 scientifically proven ways constitute 50 chapters of the book, longest of which take 7 pages. The authors [...]

The NEW Advanced SEO Training Series: Tips, Tricks & Tactics now Available on DVD

2009-11-19 16:00

Posted by great scott!

Ready to upgrade your SEO skills, learn actionable new strategies, and get ready to make 2010 the year you totally rock online? Well, we've got just the thing to help you finish out the year with the latest tactics to take your SEO to the next level.

Show What You Know: The SEO Keyword Research Quiz

2009-11-19 16:00

Posted by Danny Dover

  Psst! Word on the street is that you are a big deal. Some say that working with you is even more fun than changing a co-workers primary Google language to Swahili1. Well now, it is time to put your reputation to the test!

Microsoft’s PHP Projects

2009-11-19 16:00
On Wednesday Microsoft announced the release of PHP SDK for Windows Azure. It’s a set of classes providing access to Azure platform, that supports cloud storage, cloud computing, queue service, and management of the virtual boxes you’re renting from Azure. The PHP client, that comes complete with a set of PHPUnit tests, is available for [...]

Live-blogging the Google Chrome OS event

2009-11-19 13:00
i’m sitting in a room at google waiting to hear more about google chrome os. you can watch the webcast along with me if you like. for starters, here’s what google announced about chrome os back in july. at that time, google called out “speed, simplicity and security” as the key ideas behind chrome os. google [...]

Whiteboard Friday - Special Wednesday Edition: Link Growth Patterns

2009-11-18 19:00

Posted by great scott!

Happy Wednesday, Whiteboard Friday Fans!  You may have noticed that there was no new Whiteboard Friday on, well, Friday. That's because a sizable battalion of the mozSquad went to Vegas for PubCon and, alas, I didn't bring the camera with me (it's actually prohibited by law--what happens in Vegas, an...

State of the Index, November 2009

2009-11-18 01:00
last week i was in las vegas for pubcon, a conference for publishers, and i wanted to share the slides from my main presentation: when i get a chance, i’ll also re-create the talk on video and share the video with you, but in the mean time lisa barone did a nice live write-up and coverage [...]

5 Simple Tips for Better SEO Value from Your Feeds

2009-11-18 01:00

Posted by randfish

I've been connecting with a lot of site owners who are re-entering or ramping up their efforts in the blogosphere. I suspect this has something to do with the focus on content creation + linkbait in the SEO world's dialogue as well as the potential new traffic streams bloggers are feeling from the surge of linking via...

Strategies to Spend Money & Earn ROI from Link Campaigns (without "buying links")

2009-11-16 22:01

Posted by randfish

Last week at Pubcon Las Vegas, I presented on Linkfluence: How to Buy Links with Maximum Juice and Minimum Effort with fellow panelists Roger Montti (Martinibuster), Aaron Wall (

Advanced Link Analysis Charts

2009-11-16 01:00

Posted by willcritchlow

Bored of sorting massive lists of links in all kinds of different directions to understand the link profile of a new site?

Struggle to understand how to gather actual insights about link profiles from lists of thousands of links and persuade management of the actions needed?

New & Interesting Insights Into Google Rankings & Spam from Pubcon

2009-11-13 04:00

Posted by randfish

Tonight's post comes via the Pubcon conference in Las Vegas and is likely of interest to many in the webmaster and search communities. Today, during the Interactive Site Review Session, Google's head of Web Spam,

Resizing and Repurposing Amazon Images

2009-11-12 07:00
I know, I know . . . selling books is sooo 10 years ago. :) But the occasion may arise where you want to go old school and use amazon Images in your promotions. Let's say you want to use Amazon Images in your website to promote Adam Smith's ...

Is Social Media ROI Unmeasurable?

2009-11-12 04:00

Posted by Dr. Pete

I'm reporting live from Pubcon Las Vegas this week, along with some of the SEOmoz team. To be honest, we've struggled a bit with how to cover the conference here on the blog. As someone who only hits a couple of conferences per year, I know how annoying it can be to have to hear how great an event is that you already ...

Headsmacking Tip #16: Meet the Linkerati in Person

2009-11-11 04:00

Posted by randfish

We all know about the Linkerati by now - how to identify them, how they're segmented and why they're

Expect Caffeine after the holidays

2009-11-10 13:00
back in august we mentioned a developer preview of caffeine, which is new technology that improves our indexing infrastructure. the feedback on caffeine has been very positive, so we’re ready to move from the developer preview to the next stage of the roll out: going live with caffeine at one data center. this means that [...]

Wordpress eBay Snippet

2009-11-10 10:00
Actually this isn't just for WordPress blogs...but it works wonders in mine!

Here's a service that give you a little piece of javascript code, you simply cut and paste the code into your blog post or web page and presto, the most current ebay ads show up for your chosen keyword.

You can get your feet wet with being an ebay affiliate without fussing around with eB...

Competition Often Achieves what Usually Only Love Can Do

2009-11-10 10:00
"Market competition often achieves what usually only love can do: the divination of the innermost wishes of the other, even before he himself becomes aware of them. Antagonistic tension with his competitor sharpens the businessman's sensitivity to the tendencies of the public, even to the point of clairvoyance, regarding ...

Why thinking in analogies is dangerous

2009-11-10 07:00
There’s a provocative article in the October issue of Fast Company magazine that’s adapted from the book Iconoclast: A Neuroscientist Reveals How to Think Differently by Gregory Burns. In it, the author explores the process of creativity by analyzing the brain activity that’s happening when a truly creative or inventive thought hits the brain. Some [...]

Link Building Has Changed

2009-11-10 04:00

Posted by randfish

When I first started in SEO, link acquisition was almost always a manual process. I'd search the engines for links that pointed to the competition, find relevant directories and link lists, email relevant sites and beg, borrow or bribe (aka buy advertising) to get a link. I tried reciprocal link building (and did...

Easy Selling with Niche Stores

2009-11-10 04:00
If you've got a website, especially a niche market site (bird watching, scrap booking, fly fishing, etc.) here's an easy way to make money with your site that just keeps selling, is auto-updating, and uses one of the top trusted websites online....

Google Wave . . . So THAT’s How You Use It!

2009-11-10 01:00
Download Youtube Videos Firefox Addon.

Have You Seen the New Stampede Secret - 2007's Walk Through of Web 2.0

2009-11-09 04:00
The Stampede Secret - one of ClickBank's best selling ebooks on website promotion and traffic generation went off the market in 2006 much to the dismay of many visitors!

Charting 'Unique Keyphrases' Using Advanced Segments

2009-11-09 01:02

Posted by RobOusbey

A useful indicator of SEO success is the number of unique keyphrases that send traffic to a website. An increase in this number is a reflection of increased trust in the site by search-engines.

Google Analytics can show you the total number of unique organic keyphrases at a glance, on the Traffic Sources ...

Whiteboard Friday - How SEOs Know SEO

2009-11-06 04:00

Posted by great scott!

So what's the trick?  How do these folks who run around calling themselves SEOs actually know SEO?  Do they just make it up? Is there a class you take somewhere?  This week Rand looks at exactly this question: where do these guys (and gals) learn the stuff they know and how do they stay on ...

SEOmoz 2009 Search Spam PubCon Party

2009-11-05 19:00

Posted by jennita

This post really doesn't need much of an introduction, so I'll get right down to it. Pubcon is coming! Pubcon is cooommiiinnnnggggg! It seems like the whole industry might just shut down for a week while we take over Las Vegas (I hope they're ready for us). This would probably be a great time for spammers to come in an...

24 Hours Without Privacy

2009-11-03 22:00

Posted by Danny Dover

Warning: This post has very little to do with SEO. It will apply to you and your work but not in the way that you are familiar with. It is an experiment for both of us.

30 SEO Problems & the Tools to Solve Them (Part 1 of 2)

2009-11-03 07:00

Posted by randfish

Every day, SEOs are challenged in their jobs to solve problems big and small - some are technically complex, others are merely time consuming, repetitive and tedious. At SEOmoz, we love to build, use and recommend tools to help solve these issues. Tools and automation aren't always the right answer, but for many of th...

Google Domination through Less-Than-Free

2009-11-01 16:00
This is one of the more interesting takes I've seen on Google's Business Model going forward.

The Games that Scam the Most, Win.

2009-11-01 16:00
Great write up over on TC on the various scams on Facebook and Myspace. Gotta love Mike bitching about scams on facebook with ads like this appearing on the same page of his site: Sounds like the pot calling the kettle black. That or maybe by clicking that ad, the majority ...

Gaping hole costume for Halloween 2009

2009-10-31 19:00
this year for halloween i tried to do a see-through hole in your body costume: it worked okay, but not great. the biggest problem was that i didn’t have a gadget lying around the house that could output live composite video. both my normal video camera and my digital camera had exhausted batteries that wouldn’t recharge, [...]

Here’s How You Make the Most Money With $5 and 2 Hours

2009-10-31 04:00
Via Hacker News we have this video out of the Stanford technology venture program. ****** Spoiler (also from hacker news) ****** She teaches a class at Stanford and offers each team $5 of 'funding' in an envelope. She tells them that once they open the envelope, they have 2 hours to make ...

Whiteboard Friday - Future-Proofing Your SEO

2009-10-30 04:00

Posted by great scott!

When individuals or companies are new to SEO they often wonder if SEO is a one-time thing, or if it's an ongoing process.  In order to stay on top of your game, you need to keep an eye on your rankings over time and adjust accordingly; but there is a lot of core SEO strategy that doesn't change much and payin...

Third-Party Affiliate Programs: Roll Your Own Instead

2009-10-29 01:00

Posted by MichaelC

One of the best ways to build inbound links is to create an affiliate program.  It's also a great way to drive real customer traffic from related sites.

But...don't just sign up for one of the big third-party affiliate programs--you'll get the customers, but...

Spam as a Darwinian Force

2009-10-28 19:00
Apparently it's not just working wives who can't figure out how to combat spam and therefore let crappy projects fall by the wayside. Google's letting their Google Groups rot on the vines as well. Score another one for the spammers: Spammers are now spoofing the email addresses of ...

7 Tips for Surviving PubCon

2009-10-27 22:00

Posted by Dr. Pete

Las Vegas SignConferences can be amazing opportunities for education and networking, but to get the most out of them, you have to make it to the end. If yo...

Facebook Games For Fun and Profit

2009-10-27 16:01
Tobold has a great write-up that strips Facebook games down to their most basic level and gives advice on what to design to maximize profits: the general principle of Facebook games. The purpose is rather obvious: Get people hooked with easy rewards, then block them from gaining those rewards as fast ...

Notes from Percona performance conference

2009-10-26 22:01
I spent two days last week at Percona Performance Conference - a free event that took place parallel to MySQL User Conference & Expo at Santa Clara Convention Center. The content was good, and the organizers packed an impressive amount of 51 presentations, a sessions of lightning talks, and two open Q&A sessions towards the [...]

Getting the best from On-Site Search on your website

2009-10-26 10:00

Posted by RobOusbey

Improving on-site search functionality can benefit a site by contributing to a better user experience, and by reducing the barriers for users to reach their destination pages.

There are a variety of tools that you can use if your site does not already have a search functionality; I won't second guess which...

Export your Google Docs data

2009-10-26 04:00
one of my favorite personal blog posts is about not trapping users’ data. in late 2006, eric schmidt declared “we would never trap user data.” many of the major google properties (search, gmail, calendar) make it trivial to export or download your data. in the past, google docs would let you export a single doc at [...]

The New Era of Inbound Marketing

2009-10-24 07:00

Posted by randfish

Selling is hard work. It sucks time and energy from both seller and buyer. Both engage begrudgingly in the act to fulfill a need. If you've been reading SEOmoz for a while, you can probably feel my personal allergy to "sales" as a process and to "selling," even when that's what I'm supposed to do. ...

Dear Men,

2009-10-23 13:00
This letter is aimed at you men who have woman in an effort to reduce the amount of human pain in the world. If your woman has full time job and has to take care of the kids, tell her NOT to start a site that requires any kind of effort. ...

Whiteboard Friday - Tips, Tricks & Tactics Preview: Seth Besmertnik on Winning SEO Budget

2009-10-23 04:00

Posted by great scott!

Rand's in Jolly Ol' England this week, so I decided to share a preview from our upcoming DVD Training Series, "Tips, Tricks & Tactics: Volume 1," coming out in November.

This Week in Search: Triple Roundup for 10/1/09 to 10/21/09

2009-10-22 22:01

Posted by Sam Niccolls

 

Explaining (Some of) Google's Algorithm with Pretty Charts & Math Stuff

2009-10-22 07:00

Posted by randfish

(NOTE: This post is written by Ben Hendrickson and Rand Fishkin as a follow up to Ben's presentation at the Distilled/SEOmoz training seminar in London this week)

Our web index, Linkscape, updated again recently, and in addition to provide the traditional stats, we...

One million video views!

2009-10-22 01:00
this year we’ve been making and posting videos on an official webmaster video channel, and earlier today we hit our one millionth video view. making these little movies has been a ton of fun and we’ve covered dozens of topics for site owners. we decided to celebrate in a couple ways. first, we added captions to [...]

Conference Recap: ExactTarget Connections '09

2009-10-21 01:00

Posted by great scott!

We don't talk about email marketing on the blog much, but any of you working in the internet marketing space (and that's likely all of you) probably know that it's still one of the most effective marketing channels out there. 

What Makes a Link Worthy Post - Part 1

2009-10-20 01:00

Posted by chenry

I was recently inspired by a post by

Headsmacking Tip #15: Rank for Brand Promo Code Searches

2009-10-19 04:01

Posted by Tom_C

Here's a directly actionable tip that any large brand should probably start doing right now. In fact most people should already have started doing it. Hopefully after reading this post they will. Take a look at these two searches:

Happy Diwali for 2009!

2009-10-17 19:00
hey everybody, i just wanted to wish you a happy diwali! i hope that everyone has a wonderful festival of lights. it’s a good time today for introspection and reflection on the past year, and for hope for the year to come. whether you celebrate with firecrackers, sweets, or appreciation for what you [...]

Free as in beer

2009-10-16 16:00

Posted by willcritchlow

As many of you are now aware, the "across the bloody pond" edition of the Pro SEO training that we are hosting in London with the SEOmoz crew is now sold out. What you may not know is that we (Distilled and SEOmoz) are sponsoring a LondonSEO event on Tuesday evening...

DRAFT Whiteboard Friday - Getting Indented Listings

2009-10-16 07:00

Posted by great scott!

Wondering how to win rank and influence users? Well, if you have multiple pages from one domain ranking in the same SERP, a little bit of optimization may help you get a coveted indented listing.  You know, one of those cool situations where two or more of your pages show up right on top of each other in the ...

Rethinking Duplicate Content

2009-10-15 19:01

Posted by Lindsay

This post is about three pretty interesting things in my book: opportunities at SEOmoz, a new kind of duplicate content, and me. Despite the clever title, this post is not about SEO. You’ve been warned, OK?

Tangled Web: The Most Linked to Pages on the Internet

2009-10-15 07:00

Posted by Sam Niccolls

most linked to pages on the internetTo identify the most linked to pages on some of the world's most popular sites, we used SEOmoz's

Winning the SEO Battle at Every Step of the Purchase Path

2009-10-14 04:00

Posted by randfish

The search engine optimization process can sometimes be mistaken for a singular, sprint-to-the-finish project, when in fact, it's more like a marathon. Searchers rarely ever convert on the first click and thus, SEO campaigns that merely target a few popular keywords and call the task finished may be fooling thems...

Video Check-In: ExactTarget Connections '09 - Day 1

2009-10-13 22:00

Posted by great scott!

Day 1 of the ExactTarget Connections '09 Email Marketing Conference just wrapped and it was pretty darn awesome, including keynotes from Malcolm Gladwell and

Headsmacking Tip #14: Offer Testimonials, Get Links

2009-10-13 04:00

Posted by randfish

What motivates a link? Sometimes it's referencing data/research/news or given because you've produced something interesting and valuable. Sometimes it's because another site has licensed or adopted content/widgets/badges from you. But, in most cases where an editorial link is given, I find that the...

Blogger Clinic: Increasing Posts-Read-per-Visit

2009-10-12 10:00

Posted by RobOusbey

Hi there - I'm a bl...

SEOktoberfest 2009: The Movie

2009-10-12 10:00
Via Marcus, Here's the movie: Yea - it really was that fun.

4 Visual Charts on the Value of SEO Tactics

2009-10-12 04:01

Posted by randfish

I'm in the middle of a wild 6-week stint. First Oslo for a week, then home for 4 days, then SMX East and a week in New York City. Tonight, I'm back in Seattle, but only for a few days - o...

Whiteboard Friday - Interview with Google's Maile Ohye

2009-10-09 04:00

Posted by great scott!

This week our very own Jen Lopez is at SMX East in New York. She took a few minutes to sit down with Googler, Maile Ohye (first name pronounced like the ...

Learn more about robots.txt

2009-10-07 04:00
we made a video about how google handles the robots.txt file. you can watch it if you want: this answers a couple questions such as: - why is my url showing up in google when i blocked it in robots.txt? did you fetch that url? - how do i make that url disappear from google? i hope the video [...]

SEO Cheat Sheet: Anatomy of A URL

2009-10-07 01:02

Posted by Dr. Pete

Many SEO topics are like good games - you can learn the basics in a few hours, but really mastering them can take years. One topic that seems simple but that generates a ton of questions here on SEOmoz is URLs: How to construct them, how to optimize them, what the pieces are, etc. In the spirit of great SEOmoz cheat s...

Product positioning ouch

2009-10-06 04:00
From Netflix description of Another Cinderella Story: The official description mentions “dropping her iPod”, while in the movie it’s clearly Zune. Emphasized a few times by characters referring to the player as “Whose Zune is it?”, “What’s in your Zune playlist, girl?”, etc. Can imagine there were some calls between the producers and Zune product [...]

Where have you been in the USA or world?

2009-10-06 01:00
googler douwe osinga has a great personal project that demonstrates the google chart api. just by clicking a few boxes, you can make an image to show the countries (or states in the usa) that you’ve been to. here’s where i’ve been in the united states: clearly i need to do a trip across the northern [...]

Disclosure

2009-10-06 01:00
i was glad to see that the ftc unanimously approved new guidelines regarding endorsements and testimonials. the updated guidelines affirm the principle that material connections behind endorsements should be disclosed. this seems like a great time to offer my own disclosure information. i am currently an employee of google. i receive a salary from them and [...]

Announcing SEOmoz's Guide to Social Media Marketing

2009-10-05 22:01

Posted by Sam Niccolls


SEOmoz social media guideThe

Bret Taylor on how FriendFeed uses MySQL

2009-10-05 16:00
Bret Taylor from FriendFeed presented today at San Francisco MySQL meetup on how FriendFeed uses MySQL. If you’ve read Bret’s blog post previously, the presentation itself wasn’t news, but the Q&A session was pretty good. A few interesting takeaways: For replication FriendFeed relies on MySQL replication, and it works quite well They did try document storage systems, [...]

5 Incentives you can use for Online Marketing

2009-10-05 13:00

Posted by Lucy Langdon

dangling carrotThe word 'incentive' is defined as a ‘positive motivational influence’. The purpose of this post is to explore the different kinds of user behav...

BusinessWeek articles on Google

2009-10-05 01:00
a few weeks ago we had a visitor at the googleplex: rob hof, the silicon valley bureau chief at businessweek. rob talked to a bunch of googlers and sat in on one of our weekly quality-leads meetings. the resulting story is out now. the first part of the story covers some of the challenges facing [...]

30 day challenge for October: No Microsoft Software

2009-10-04 16:00
in september i didn’t do a 30 day challenge because, frankly, i had a lot of work that i really needed to crunch through at the googleplex and i didn’t have much spare time. but october is a new month, and so it’s time for a new 30 day challenge. for october, i’m not going to [...]

Search Quality > Politics

2009-10-04 16:00
[i wrote this in january 2008 but never posted it. i think people might still want to read this, so i'm posting it now.] In an election year, everybody gets a little more sensitive about politics, so I wanted a write a pre-emptive post in case anyone accuses Google of political bias in our search results [...]

The Journey Home - An SEOktoberfest Wrap Up

2009-10-02 19:01
The Journey Home - An SEOktoberfest Wrap Up "Star Alliance World Wide Computer Failure" are some shitty ass words to hear in a morning when you are slated for a 45 min layover in 3 hours time. Sigh: So now, what do I do that I've just been told my 11 hour ...

This Week in Search for 10/1/09

2009-10-02 01:00

Posted by Sam Niccolls

 

 

 

This week's roll up mixes a little bit of awesome with a little bit of awesomely bad. But regardless of whether...

Where in the World is SEOmoz?

2009-10-01 04:00

Posted by jennita

SEOmoz scheduleWe're getting close to the end of the year, which means halloween, holiday parties and spending time with the family... That is unless you're a mozzer! The fall season has hit us ful...

2009-10-01 01:00

Are You Being Lied to About Making Money Online?

2009-09-30 22:01
Have you been wondering if it's all truth or hype from the incredible numbers of marketers pushing 'How to Make Money Online" ebooks and home study courses?

Well this may be your answer and settle, once and for all, the debate about...

Quick CSS-based grids with Blueprint CSS

2009-09-30 19:00
Blueprint CSS is a pretty quick way to design complex grids with CSS. The idea is basic – include the necessary styles, and you get a container for your site with fixed with of 960 px. So it’s not a universal solution, but at least if you’re comfortable with the width of 960, Blueprint will [...]

Email Marketing Course - What's an Automatic Responder?

2009-09-30 16:01
Here's a free how-to course on using automatic responders in your online business.

I'll be covering the use of automatic responders for email marketing as well as some non-marketing uses of this incredible tool.

The course is being developed due to the incredible number of email questions I get every week such as: "What is An Automatic Responder and Why Do I Need...

Studying a study

2009-09-30 13:00
[a couple things to note: 1. this is a purely personal blog post--like other blogs posts i do, i haven't run it by anyone else at Google. 2. I'm writing it quickly because i have a lot of work to do. if i get something wrong, please let me know and i'll correct it.] This morning [...]

Terrible SEO Advice: Focus on Users, Not Engines

2009-09-30 04:00

Posted by randfish

If you've been around the SEO world a while, you've undoubtedly heard the old adage:

Do what's right for users and engines will reward you with higher rankings

Along with its peer:

...

Design Trends: The Single Purpose Homepage

2009-09-29 04:00

Posted by randfish

It's been a long time since I last blogged on design topics, but I think it's time to break that streak. This post focuses on a design style that's both retro (it's been around a long time) and emerging (the popularity, at least to me, feels like it's on the rise) - the single-purpose homepage.

First...

Online Reputation Tips - My Ad:Tech London 2009 Presentation

2009-09-28 07:00

Posted by willcritchlow

I am in the middle of a crazy couple of months of seminars, conferences and other assorted presentations. If you're interested in seeing any of them, my speaking schedule is online.

La...

Why Linkbait is a Tactic the Search Engines Will Always Value

2009-09-26 19:00

Posted by randfish

There have been more than a few debates and suppositions over the years about the potential value of linkbait/viral content strategies and whether search engines will always reward these practices. Today (actually, it's late at night here in Oslo), I wanted to tackle this debate and succinctly present r...

Examining the Top 150 In-Linked Posts at SEOmoz

2009-09-25 16:00

Posted by MikeTek

Though it's certainly not the most hyped, an SEOmoz ...

Whiteboard Friday Interview: The Bing Team

2009-09-25 04:00

Posted by great scott!

This week Rand and I had a chance to head over to Microsoft headquarters and sit down with Eric, Rajesh, and Alessandro from Bing, everyone's favorite new search upstart.  The guys were gracious enough to let us into their lair and share their insights on the search landscape and what we can expect from Bing ...

Oslo's SEM Konferansen in Fourteen Photos

2009-09-24 07:00

Posted by randfish

It's day two of SEM Konferansen in Oslo, Norway, and rather than try to share content from the conference (which I'll attempt to do in a more formal post next week), I thought we'd return to some SEOmoz roots and do a photo mashup combined with my terrible sense of humor. Remember kids, no sleep + traveling to foreign...

Followed Links from Four Unexpected Sources

2009-09-23 10:01

Posted by jennita

We receive many questions every day in our Q & A section. Every question is answered by a different mozzer and is handled personally. Often times we will run across a specific question being asked various times. Although the question is usually never exactly the same, the a...

4 R's of SEO: Robots, Ranking, Relevance & Results

2009-09-21 22:01

Posted by Dr. Pete

Working with small businesses and participating in SEO communities like the one here on SEOmoz, I get to see a lot of SEO mistakes and misconceptions first-hand. These misconceptions are as diverse as the people who practice SEO, but the funny thing is that they almost always fall into one major theme: someone fails t...

Google doesn’t use the keywords meta tag in web search

2009-09-21 16:00
we went ahead and did this post on the official google webmaster blog to make it super official, but i wanted to echo the point here as well: google does not use the keywords meta tag in our web search. to this day, you still see courts mistakenly believe that meta tags occupy a pivotal role [...]

How to Export Google Analytics Data to Excel via the API

2009-09-21 04:00

Posted by Tom_C

Howdy Folks,

Unlike most of the posts that I've put out recently which are more strategy based this post is a from-the-trenches-tip which I've recently come across that I thought I'd share. I'm going to talk all about using the Google Analytics API but I'll show you how anyone can do it, you don't need to ...

Whiteboard Friday - The Value of In-Person Networking for SEOs

2009-09-18 04:00

Posted by great scott!

Yeah, yeah, you're a 21st Century digital boy (or girl). You've got 900 Facebook friends, 1,200 twitter followers, and power accounts at digg, reddit, and StumbleUpon, but does anyone actually know you?  This week Rand talks about the importance of in-person networking to people in the online marketing world.

Our Stance on Paid Links & Link Ads

2009-09-17 07:00

Posted by randfish

Tonight I'm tackling a contentious, thorny issue and that's always a tough task. Thus, I'll ask, up front, for a bit of leeway in how my words are parsed and interpreted. I'm happy to make clarifications on specifics in the comments.

Lately, we've been getting a lot of questions (through

How to Unlock the Amazing Secret of Unlimited Productivity

2009-09-17 01:02
all of us could use some help increasing our productivity. so i’m going to share one of my best productivity secrets. this secret can literally change your life!!! are you ready? step 1. buy a productivity book. any productivity book will do. i use a book called “the now habit.” it doesn’t matter what book you order [...]

Online Business and Internet Marketing Courses - Free!

2009-09-16 07:00
Whenever you stop in at Smartzville head over to this page. It's my sitemap and will keep you informed of the free and helpful content I've added for start up netpreneurs.

For instance you'll see that I've just added some valuable information on auto...

Looking for good Yahoo search engineers

2009-09-16 04:00
i was talking to an excellent new googler that joined from yahoo this week, and that reminded me that i meant to do this post a little while ago. so i’ll keep this post short and sweet: if you’re an excellent yahoo engineer with solid experience in search, google is hiring. if you want to [...]

Crawling & Indexing - It's Not as Simple as Just In or Out

2009-09-16 04:00

Posted by randfish

Short post tonight as I'm just back from a short trip with Mystery Guest to celebrate our one year anniversary (which was awesome, BTW) and need to get caught up on lots of email.

Let's start with a quick quiz - which of the following statements is true?

  • A) My pages are in my XML sitemaps fi...

SEO Guide: International Versions of Websites

2009-09-15 01:00

Posted by Danny Dover

This is the second post in a series of SEO guides aimed at answering frequently asked SEO questions. (The first one explained How To Properly Move Domains.) If you have an idea for another guide, please let me know in th...

Bad Experience with U.S. Airways Dividend Miles

2009-09-14 13:00
i’ve been having an ongoing bad experience with u.s. airways over their dividend miles. i’d accumulated about 15,000 miles with them and the miles were about to expire. i didn’t have any trips coming up, so i looked for a way to redeem those frequent flyer miles before they expired. u.s. airways provided a way [...]

A Link Building Rule to Cut Out and Keep

2009-09-14 13:00

Posted by RobOusbey

A few friends have asked me recently about how they can get their personal or business websites ranking higher in Google. I've tended to explain SEO - and link building in particular - quite differently to how I'd talk about it to Internet Marketing pros such as yourself.

Looking For MS Bing Search Contact

2009-09-14 10:00
I'm looking for a contact a Microsoft's Bing Search who is authorized to make a performance based deal for customer acquisition. Specifically, we want to negotiate a deal to bring upwards of 10,000,000 new searchers per year to Bing.com If you're that person (or know who that person is) please ...

Google Quietly Pushing More Links + Data in Snippets

2009-09-14 04:00

Posted by randfish

The last 3 months have heralded a bevy of new tests and features from Google's search results, and it's worth taking a review of the most frequent of these and examining what it potentially holds for optimization of the future.

The new results types include:

Growth of Rich Text Snippets

Internet Marketing Certification Course Discount

2009-09-11 19:00

Posted by Sam Niccolls

“Those that know, do. Those that understand, teach.” You've heard the saying, but for few industries does it ring more true than online marketing. Experts in SEO, PPC, Social Media and web analytics take on clients or use their knowledge to create software, but rarely are they found in the classroom.

Hidden Google Gem: Google Mobile App

2009-09-11 13:00
we recently recorded a video of one of my favorite “hidden gems” at google: the google mobile app, which does voice recognition to make searches easier on a mobile phone. it’s available for the iphone, android phones, blackberry, nokia s60, and windows mobile. in the video below, i ran the google mobile app through its [...]

OSP Communications cramming

2009-09-11 07:00
At home I keep a separate phone line just for my DSL connection. It’s a metered local calling plan, the cheapest you can get from AT&T, since with zero calls a month there’s nothing to meter, as there’s not even a phone device plugged in anywhere at the house. Imagine my surprise then, when reviewing [...]

Whiteboard Friday - Ignore the Long Tail at Your Own Peril!

2009-09-11 04:00

Posted by great scott!

You do all kinds of keyword research trying to find the highest-volume terms around your niche. You work and work to move one place at a time up the rankings for those competitive terms, and you still don't see the traffic increase you're hoping for. Why?

17 Ways Search Engines Judge the Value of a Link

2009-09-10 07:00

Posted by randfish

It's 9:30am and you've just started a pitch for a new SEO client. They're the curious type - wanting to know how search engines rank pages, why the changes you'll recommend will make an impact, where you learned to do SEO, and who you can list as good examples of your work. As you dive deeper into the requirements for...

30 Day checkin: book challenge

2009-09-10 04:00
so how did i do on the “15 books in 30 days” challenge? not too badly–i made it through 12 books. i could probably have squeezed in three more books, but i’d rather take my time and enjoy books than artificially force things for a deadline. i’ll make up those last three books later. [...]

Sneak Preview of London PRO Training Seminar

2009-09-08 07:00

Posted by willcritchlow

The time has come to register for the London PRO Training Series 2009: Tips, Tricks and Tactics. Building on the success of the recent Seattle event, we have gathered in London some of the best SEOs around and given them strict instructions to make their prese...

How To Integrate SEO Into Your Business

2009-09-07 07:00

Posted by Tom_C

One thing that you'll hear over and over again in the SEO industry is "make sure that you embed SEO in your business". I know I've said it a lot at conferences and in client meetings but what does it actually mean? Well this post is chock full of tips to help you actually embed SEO in your business. Since I've ...

Whiteboard Friday - Email Marketing & SEO

2009-09-04 04:00

Posted by great scott!

Some call it old-school, but email marketing is still among the most effective channels out there. In this week's Whiteboard Friday Rand looks at some fundamental tactics of email marketing, including how to build and engage your list and how these strategies both compare and dovetail nicely with the SEO practices...

This Week in Search for 9/3/09

2009-09-03 13:00

Posted by Sam Niccolls

Digg adds nofollow to some links

2009-09-02 22:00
digg recently added nofollow to some links on their site: we’ve added rel=”nofollow” to any external link that we’re not sure we can vouch for. this includes all external links from comments, user profiles and story pages below a certain threshold of popularity. i think this is pretty smart. digg isn’t adding nofollow to everything, just the [...]

Try the Best Link Building Tool on the Web Free for the Next 24 Hours

2009-09-02 04:00

Posted by randfish

Linkscape has always been a project with a lot of promise. Building a crawl of the WWW that can expose link data in interesting ways, calculating metrics in the ways search engines do and surfacing potential SEO opportunities are all a part of that, but it's a lot of work ...

Chrome Market Share: One Year Later

2009-09-01 01:02
google released the chrome browser on september 2, 2008. now that chrome has been out for about a year and it’s been almost six months since i last looked at chrome’s market share, let’s take another peek. for the last 30 days, here are my google analytics stats for mattcutts.com: for me, 8.97% of my readers run [...]

Does Google Like It When You're Fresh?

2009-09-01 01:02

Posted by Dr. Pete

Warning: This post contains tactics that may be considered black-hat. SEOmoz does not condone these practices. I have simply done something dumb to my own website to prevent you from doing something dumber to yours.

10 Valuable, Actionable, Take-Aways From the SEOmoz Pro Training Seminar

2009-08-31 16:01

Posted by Whitespark

Whitespark is an

5 Common Pieces of SEO Advice I Disagree With

2009-08-31 04:00

Posted by randfish

Over the years, I've heard a number of recommendations for SEO given out that I simply don't understand or find logically flawed. I thought it might be interesting to share some of these and hear more perspectives. It could be that I just don't comprehend the reasoning or haven't thought things through, but I personal...

Hidden Google Gem: My Tracks

2009-08-28 04:00
i’ve really enjoyed making videos for webmasters. in the most recent recording session, we decided that it would be fun to talk about some of the “hidden gems” of google: features, products, or tips that you might not know about, but you might like. one of my favorite hidden google gems is a program for android [...]

Whiteboard Friday - Generating Unique Content

2009-08-28 04:00

Posted by great scott!

It's a common dilemma: When the engines constantly cry 'content! content! content!' you can start to wonder, "just how am I supposed to keep generating all of this unique content?"  A daunting challenge to be sure, especially for large sites with high-volume pipelines to fill.

Twitter Traction

2009-08-27 16:00
Moving down the list, we had a question about converting twitter traffic. There are certainly more qualified people than me to address this issues, so I will defer - except for a few observations. When you don’t live in the US, you’re not exposed to US media. One thing that ...

Competitive Link Research with the Linkscape Index

2009-08-26 01:00

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